The "World's Highest Quality". From the beginning, we had one simple goal in mind: to make the world's highest quality hockey tape and pair it with the world's highest quality service for every single one of our customers. It was the foundation in which Howies was built on and it remains the same to this very day. Whether it's pouring in hours of research and development to release a new product or continuing to consistently produce something as timeless as our hockey tape, quality has, is, and always will remain our utmost priority. So when we use the phrase "World's Highest Quality," it's not just a slogan. It's a benchmark. Because here at Howies, we believe in setting the standard, not just meeting it.